WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname"
An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link)
Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!"
Bob highlights new data about a group of people that are natural sources of word of mouth — moms! (link)
Scott Monty, The Social Media Marketing Blog: "Twitter Does It Again"
A great WOM demonstration of using a rising social media tool to float an idea and see it turn into a serious business plan. (link)
Jeremy Korzeniewski, Autoblog: "Ford’s Drive One campaign moving full speed ahead"
The American automaker is out to spread the word, one friend at a time. You don’t even have to take their word for it. (link)
Glenn Gabe, The Internet Marketing Driver: "Flim Flam to Protect Your Brand, How Boar’s Head is Empowering Customers to Defend Their Reputation"
Doing business can be hard enough, but what to do when someone takes an unfair swipe? Glenn explains the power — if not the necessity — of a strong customer core. (link)
