Tag Archives: thank you

Handwritten notes are magic

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As I was speaking to a college class one night, and our conversation reminded me of this marketing tip. Handwritten notes are practically unheard…

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Four word of mouth lessons from one email

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Pinrose is a small perfume company that personalizes scent recommendations based on the customer’s mood. Recently, they sent their earliest customers a fantastic email…

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3 ways a great thank you gets people talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s great when people say nice things about you. Positive reviews, blog post shout outs, and Facebook likes are your fans’ ways of advocating for your…

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3-Minute WOM Lesson: 3 ways to make it easier for employees to earn fans

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth works best when it’s something every employee is thinking about. How you can do it:…

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Issue #128: How to thank your talkers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] By getting good at making your talkers feel appreciated and recognized, you’ll find they talk about you…

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Word of Mouth Geniuses of the Week

WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname"          An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link) Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!"          Bob highlights new data about a group…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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