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1> Create a dorky blog
2> Create email newsletters
3> Find people who are already talking
1> Create a dorky blog
Write about super-specialized topics that only your true fans will love. Talkers are hungry for details, so start sharing insider information–product updates, tips and tricks, feature notes, and anything that makes them look smarter. Your biggest talkers are hungry for details to talk about.
2> Create email newsletters
The easiest way to find talkers is to get them to come to you. Giving them a newsletter lets them volunteer their interest. Bonus 1: You get a way to communicate with them to encourage the word of mouth. Bonus 2: The newsletter itself gets forwarded via word of mouth.
3> Find people who are already talking
Every month scan blogs, message boards, Twitter, and the rest of the web for people who mention your name or products. These are your true fans–they’re talking about you naturally and without being asked to. Find them and thank them.
