A 404 error page can be a frustrating place to land when you find a broken link or a missing page on a company’s site. But if that page makes you smile, maybe it’s not so frustrating after all. Maybe it’s something you would tell a friend about.

That’s why some companies have chosen to design their 404 error pages to be more like fun surprises for their visitors. For example, this normally clean, modern-looking site for Tastebuds turns into an ugly flashback from 1998 web design on their 404 error page.

WOM Tip #321

If this sounds too techie, don’t worry. The word of mouth element here is surprise. You can do it by leaving something fun for your customers to stumble upon in your store, hidden in your menu, or on a receipt.

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