Tag Archives: surprise marketing

WOM Tip #390: Make your purchase process more fun

Most public transportation services have a chocolate problem — everyone’s already heard of them and there’s not much else to talk about. For example, buying a subway ticket is a mundane, daily occurrence for some commuters in Moscow. But to celebrate their country hosting the 2014 Winter Olympics, Moscow’s subway systems installed a machine that…

Read More 1 Comment

WOM Tip #321: Hide fun stuff for customers to find

A 404 error page can be a frustrating place to land when you find a broken link or a missing page on a company’s site. But if that page makes you smile, maybe it’s not so frustrating after all. Maybe it’s something you would tell a friend about. That’s why some companies have chosen to…

Read More Comments Off on WOM Tip #321: Hide fun stuff for customers to find

Much ado about nothing

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Radiohead did it six years ago, Alfalfa and the rest of the Little Rascals did…

Read More Comments Off on Much ado about nothing

Word of Mouth Tip #112: Do something funny with your legalese

Look for the overlooked, the forgotten, the boring, and the routine parts of doing business. These are your best opportunities to surprise customers with some personality. That’s why legalese is so great. Every other marketer you’re competing with is ignoring it — which means you’ve got a chance to do something worth talking about. GameStation…

Read More Comments Off on Word of Mouth Tip #112: Do something funny with your legalese

How Airborne Mobile got an entire conference talking about them for $1

A couple of years ago, I wrote a book—a really great one, I must admit immodestly—about the power of the element of Surprise. In it, I praised the uber-effectiveness and efficiency of Word of Mouth Marketing, and the ying-yang relationship it has with Surprise. “Despite its influence,” I wrote, “WOM is not self-starter. It needs a…

Read More Comments Off on How Airborne Mobile got an entire conference talking about them for $1
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More