When restaurants give away something good for free, you know there’s going to be a line, chaos, and generally, an unpleasant experience. And while some stores are willing to deal with the lapse in good service to get tons of customers through the door, they’re forgetting one important thing: The customer experience is not about free stuff.

Customers are not going to remember the product they got for free — they’re going to remember how they were treated (and that’s what they’ll talk about).

Chick-fil-A learned their lesson. This time, they offered free breakfast with a reservation.

Chick-fil-A coupon

The reservation does more than just ensure the line won’t be crazy when customers arrive — it makes customers feel special.

And as smart marketers know, when people feel special, they tell their friends, they come back for more, and they become loyal customers.

email

Tags: , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More