Tag Archives: restaurants

WOM Tip #185: Make your event reservation-only

When restaurants give away something good for free, you know there’s going to be a line, chaos, and generally, an unpleasant experience. And while some stores are willing to deal with the lapse in good service to get tons of customers through the door, they’re forgetting one important thing: The customer experience is not about…

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WOM Tip #122: Stop negative word of mouth by making it really easy for upset customers to contact you

The only thing worse than delivering a bad product, service, or experience to a customer is not making it easy for that frustrated customer to immediately tell you about it. Put a feedback form on your website. Follow up shortly after a sale to make sure they’re happy. Put the phone number of someone important…

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Word of Mouth Tip 54: Start conversations by supporting great groups and great causes

If you’ve ever eaten at a Houlihan‘s, you may have noticed the music they play is different than the stuff everyone else is playing. That’s because in each of their 83 restaurants around the country, they hand-pick the music you hear. They seek out unknown artists and feature them alongside more famous acts in what’s…

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How Noodles & Company created so much buzz around a new menu item

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Noodles & Company’s Nick Filler is part of our lineup, and he’s going…

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3-Minute WOM Lesson: How to help new customers talk about you

New customers can be powerful talkers. The first-time experience is a great conversation primer, but you shouldn’t rely on that alone to create word of mouth. Your job is to put something in their hands that reminds them, motivates them, and makes them look good. Three great things you can do: 1. Give them a…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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