You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way.

For example, Sweetgreen, a healthy restaurant with an environmental conscience, surprises people in amazing, yet frugal ways with “Random Acts of Sweetness.” When it’s raining, their team covers bike seats with shower caps and slips a gift card underneath. When a car on the street has a parking ticket, they place a gift card next to it to offset the bummer.

That kind of thoughtfulness immediately stirs up warm and fuzzies for their store that no expensive advertising campaign could ever create. Even better, they’re targeting people in their area (parked on their street), with similar sustainability interests (clean transportation), and giving them a great reason to stop by their store.

What random act of kindness can you give your community to spark word of mouth?

Learn more at The New York Times (Picture from Sweetgreen)

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