You already have a remarkable story to tell. You probably have experts on staff with incredible knowledge, amazing stories, and ideas to share. Your job is to make it easy for them to do it. If you can pull it off, you’ll have these fantastic sources of great, sharable, inspiring content worth talking about.

At’s recent conference, Abby Klanecky, Director of Digital and Social Media for Dow Chemical, had a problem: How could she get people (especially amazing job applicants) interested in Dow?

Her solution was to empower the people with these great stories, expert knowledge, and incredible ideas — Dow’s scientists — to start talking. She shows you how she did it and what she learned from this project.

In her presentation, Abby explains:

  • Why scientists make great talkers
  • Why she made them Google themselves
  • How she got them started using social maps

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