This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. Amazon gift cards come in this great metal gift box. Same gift…
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When is the wrapping better than the gift?
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WOM Tip #213: Make it fun and easy to tell other people about you
Your customers are inundated with ads, requests, and “special offers” from companies every day. So if you ask them to tell a friend about your stuff, you’re job is to make it really easy (and fun). And while we say this a lot, there are many different ways you can help your customers talk about…
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WOM Tip #144: Perform random acts of buzzworthy kindness
You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way. For example, Sweetgreen, a healthy restaurant with an environmental conscience, surprises people in amazing, yet frugal ways with “Random Acts of Sweetness.” When it’s raining, their…
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