Tag Archives: local

3 ways companies can work together to earn word of mouth

Farmers and media companies, breweries and yoga studios, roller derby leagues and event security: These unlikely partnerships have helped each business start more conversations, get more visibility, and earn more customers.

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How Life Time Fitness wins fans with unplanned social content

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Trust the locals Tony Saucier is the Director of Social Media…

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3 reasons why your customers are better at earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them…

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WOM Tip #226: Pride is buzzworthy

Everyone’s excited about Google Fiber coming to Austin. But it’s a conversation that’s waned as the company continues to build the infrastructure in town. To keep it going, Google reached out to their supporters by sending them a T-shirt designed by a local Austin artist. The art represents some of the coolest aspects of the…

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WOM Tip #218: Art brings big groups of talkers together

TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…

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8 word of mouth topics to write about

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Blogs, newsletters, and other types of content are fundamental word of mouth tools. The problem: What the heck do you write about? It’s an…

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3 examples of remarkable corporate responsibility

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The businesses with raving fans are usually nice businesses — ones that use their success to give back to their community. But you can…

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Lessons from Umpqua Bank on being a remarkable neighbor

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] From handing out chocolate with every deposit to the 40 hours of community service every employee serves each year, Umpqua Bank is known for…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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