WOM lessons from the 2009 NRA Show: Give them a sticker

nathans-famous-stickerSupergenius Example #2: Nathan’s Famous

The Nathan’s booth was a complete hot dog stand, rolling out samples for the lines of visitors stretched around the side.

Anyone could grab a sample, but as your “ticket,” a Nathan’s representative went through the line giving everyone a sticker to put on their shirt that you then showed to the servers for your free sample.

The Lesson: If you’re giving away a great freebie, most fans will gladly thank you by wearing a sticker that encourages everyone else to check out your booth.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

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