Tag Archives: Nathan’s
Case Studies May 21, 2009

WOM lessons from the 2009 NRA Show: Give them a sticker

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Supergenius Example #2: Nathan’s Famous The Nathan’s booth was a complete hot dog stand, rolling out samples for the lines of visitors stretched around the side. Anyone could grab a sample, but as your “ticket,” a Nathan’s representative went through the line giving everyone a sticker to put on their shirt that you then showed…

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Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

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These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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