Supergenius Example #2: Nathan’s Famous
The Nathan’s booth was a complete hot dog stand, rolling out samples for the lines of visitors stretched around the side.
Anyone could grab a sample, but as your “ticket,” a Nathan’s representative went through the line giving everyone a sticker to put on their shirt that you then showed to the servers for your free sample.
The Lesson: If you’re giving away a great freebie, most fans will gladly thank you by wearing a sticker that encourages everyone else to check out your booth.
[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]
