Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand.

In her presentation at’s BlogWell conference, Crystal shares how their social team encourages love stories from their fans, surprises and delights customers, and turns around negative word of mouth. She even explains how their social media strategies save them money on traditional customer service and marketing.

Some more interesting stuff from her presentation:

  • Why they give away tons of their brewers
  • How they turned an entire neighborhood into advocates
  • How they became one of Boston Business Journal’s Top 10 Most Social-Savvy Organizations

Watch Crystal’s full presentation below.

Green Mountain Coffee Roasters: Socially Devoted To You — presented by Crystal King from on Vimeo.

Tags: , , , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More