Tag Archives: Keurig

Be a game changer like Keurig and the iPad

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Every once in awhile, someone comes along and instead of just adding to the existing industry or category, they literally change it. In fact,…

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Video: How Keurig uses social media to spark word of mouth

Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand. In her presentation at SocialMedia.org’s BlogWell…

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When word of mouth should take priority over selling your stuff

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Yes, selling stuff is important. But too often, a marketer’s focus on making (or saving) a buck comes at the expense of long-term revenue…

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