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7/14 Research In Motion: How BlackBerry is doubling its social fan base. (Private member call.) Learn more

7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, 6 brilliant authors — all in one amazing day. (Public event.) Learn more

8/11 BlogWell: How Big Brands Use Social Media featuring case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon, and Kraft Foods. (Public event.) Learn more

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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