Tune-up your website to help your fans talk about you: 1> Make it easy to print 2> Create images to share 3> Give text to copy 1> Make it easy to print When someone hits print from your site, how clean is the printout? Make sure your print style sheets are set up to include…
Tag Archives: word of mouth marketing
Lava Row uses word of mouth to get a new slogan
When Iowa-based Lava Row, a social media consulting firm, decided to get rid of their old business cards in favor of a new slogan, they asked their fans for help. They hosted a local TweetUp meeting where employees handed out their old cards and asked their friends and fans to come up with a new…
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Google creates word of mouth by helping employees become talkers
As a Christmas gift, Google gave their employees an HTC Dream Android phone. Not only is this a great way to have a large group of people test the phone and find opportunities for improvement — it’s also a fantastic way to get people talking. While all their employees were home for the holidays, they…
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Acknowledge your frequent customers to get people talking
Via Becky Carroll of Customers Rock!, we see how a local Starbucks featured a customer’s favorite drink combo as “Customer Latte of the Week: Mary’s Latte.” Think Mary told anyone about this? Think anyone tried a new drink? Think anyone told their friends about the unique promotion? The Lesson: Acknowledging frequent customers can be pretty simple…
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Word of mouth research: Online word of mouth conversations about customer service drive purchase decisions
In a study of more than 300 internet users, the Society for New Communications Research reveals how customer care experiences lead to online word of mouth conversations. The findings include: 74% choose companies/brands based on others’ customer care experiences shared online 81% believe that blogs, online rating systems and discussion forums can give consumers a…
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