Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…
Tag Archives: word of mouth marketing
WOM lessons from the 2009 NRA Show: Make it a competition
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WOM lessons from the 2009 NRA Show: Give them something to take home
Supergenius Example #5: Nueske’s Having fresh bacon samples is a pretty good way to get people to stop by your booth. Nueske’s did it with their cherrywood smoked variety that they tout as having no nitrates or artificial flavors. After a few samples, the spokesperson hands you a brochure with recipes on how to include…
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WOM lessons from the 2009 NRA Show: Get their signature
Supergenius Example #3: Eco Products Eco-Products — a company that sells environmentally friendly cups, containers, and packaging – raffled off a bike at their booth. But instead of the normal raffle, participants were also asked to add their signature to a pledge that read: “We the People of the restaurant and hospitality industry, in order…
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Announcing BlogWell San Francisco: How big brands use social media
Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies at BlogWell San Francisco on June 23. In one afternoon, we’ll discuss measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries, and creating great content. This…
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WOM lessons from the 2009 NRA Show: Give them a sticker
Supergenius Example #2: Nathan’s Famous The Nathan’s booth was a complete hot dog stand, rolling out samples for the lines of visitors stretched around the side. Anyone could grab a sample, but as your “ticket,” a Nathan’s representative went through the line giving everyone a sticker to put on their shirt that you then showed…
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BlogWell NY social media case study: Disclosure Best Practices, presented by GasPedal’s Andy Sernovitz
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…