WOM lessons from the 2009 NRA Show: Give them something to take home

nueskesSupergenius Example #5: Nueske’s

Having fresh bacon samples is a pretty good way to get people to stop by your booth. Nueske’s did it with their cherrywood smoked variety that they tout as having no nitrates or artificial flavors.

After a few samples, the spokesperson hands you a brochure with recipes on how to include bacon in every meal and a small package.

Inside, you find enough cherry tree seeds for you and a friend to plant and grow the same kind of tree that Nueske’s uses to smoke their bacon. And while it’s unlikely a bunch of attendees rushed home and planted a new tree, it was one of the most remarkable giveaways we saw and it’s just the kind of gift that a busy executive might share with colleagues or family members.

The Lesson: Even if you don’t expect a lot of people to actually use the giveaway, it can still be a great conversation piece that makes its way back to the office.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

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