WOM lessons from the 2009 NRA Show: Get their signature

eco-products-pledgeSupergenius Example #3: Eco Products

Eco-Products — a company that sells environmentally friendly cups, containers, and packaging – raffled off a bike at their booth.

But instead of the normal raffle, participants were also asked to add their signature to a pledge that read:

“We the People of the restaurant and hospitality industry, in order to ensure a long and healthy future for the planet earth, do pledge to rethink the choices we make every day.”

Not only was this a more interactive and memorable booth experience, but it gave participants something to show their friends.

The Lesson: Instead of the generic raffle everyone does, get people talking about yours by getting their signature on the wall of your booth.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

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