This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Despite the fact that I convinced myself and countless others that I was “all art-ed…
Tag Archives: word of mouth marketing
How the process adds (mega) value to the product
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WOM Tip #329: Unique customer services are worth talking about — even if they’re small
We’ve all heard those stories of companies bending over backwards to provide a wow-worthy customer experience. But let’s face it: While fantastic customer service is crucial for a remarkable business, not everyone can be The Ritz-Carlton. Luckily, you can still do amazing stuff for your customers without pouring all of your resources into concierge-level service….
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What we can learn from delighting in our customer’s surprise
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. My wife, Kathie, and I traveled to Chicago…
WOM Tip #376: “Buzzworthy” doesn’t always mean “sexy”
Most professional hockey teams have professional dance teams perform in between periods. But the Iowa Wild hockey team traded in their traditional half-time entertainment for high school bands, dancers, and cheer teams. Photo from Insight Advertising Why this is a remarkable idea: Schools are great word of mouth engines. Schools will tell their students, the…
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WOM Tip #323: Showing is more remarkable than telling
People love sharing cool facts. The more you share with them, the more word of mouth they’ll spread. Science World, a museum in Vancouver, did it by covering the town in little-known facts. For example, did you know you weigh less when you’re going down in an elevator? To show it, Science World mounted scales…
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WOM Tip #350: Make it as big as a fire truck
When Nest, the makers of a smart thermostat, introduced their friendlier fire alarm, they got a fire truck and let Uber give people rides on it. Why? For one thing, a fire truck is a whole lot bigger than a fire alarm. People watch when fire trucks drive by, kids point, cars move out of…
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WOM Tip #345: Make the people who give you feedback feel like rock stars
In Google’s help forums, Top Contributors are volunteers that share their expertise with other customers and champion popular feedback to Google. Basically, they’re Google’s biggest fans. And for all of their help, Google gives them the distinction of a “Top Contributor” online — but that’s not all. Each year, Google holds a Top Contributor Summit,…
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WOM Tip #352: Weird feedback is remarkable feedback
The Standard Hotels, a quirky hotel line across the country, gets some even quirkier feedback from their customers. To make the most of it, they created a calendar with each month representing some of the weirdest comments they’ve gotten from guests in the past. Photo from Cool Hunting. In The Standard Hotels’ “A Year of…