This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. I once spoke at a conference gathering of Quebec’s Young Chamber of Commerce Groups. The…
Tag Archives: word of mouth marketing
Is word of mouth better than advertising?
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. People often wonder whether word of mouth is better than advertising. The…
Your secret source of free market research
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on…
How Rembrandt inspired great word of mouth marketing
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Our latest edition of word of mouth wizardry comes in the form of this flash mob, storytelling bit of artist-based promotion from the Netherlands. Now, it so happens that one of my favorite works of art of all time is Rembrandt’s…
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Why no business is too boring for word of mouth
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Some of the best word of mouth stories are about blenders, men’s health, and billing software. A great topic — attached to any great…
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What makes word of mouth marketing better than traditional advertising
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Advertising is the cost of being boring. With a remarkable product or service, you can get your customers to talk about you for free….
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WOM Tip #198: Be an advocate for your customers
Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…
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