Tag Archives: word of mouth marketing

WOM Tip #346: Rethink where you’re starting word of mouth conversations

When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid. To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a…

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WOM Tip #396: Be patient with word of mouth

For one local Applebee’s, talking to the same Facebook fan, Chip Zdarsky, every day probably got annoying. After all, they didn’t know it, but Chip was messing with them — answering mundane Facebook posts like “Full or half sized Grilled Chicken Caesar Salad?” mostly for his own entertainment. But after months of Applebee’s politely responding…

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WOM Tip #344: Your best talkers might be having the worst day

Everyone knows that traveling during the holidays is terrible. During the day before Thanksgiving, Zappos showed up at one of the worst places to be: baggage claim at an airport. But instead of using the advertising space on the baggage carousel as a billboard, they made it into a Wheel-of-Fortune game. If your bag landed…

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Video: How Sanofi US actively listens for their word of mouth topics

Pharmaceutical company Sanofi US made a decision five years ago to ditch the usual promotional approach lots of companies fall into in social media. It was a decision to make their patients’ interests first — to talk about stuff that mattered to them, not to the pharma company. That’s why they created The DX, a…

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WOM Tip #390: Make your purchase process more fun

Most public transportation services have a chocolate problem — everyone’s already heard of them and there’s not much else to talk about. For example, buying a subway ticket is a mundane, daily occurrence for some commuters in Moscow. But to celebrate their country hosting the 2014 Winter Olympics, Moscow’s subway systems installed a machine that…

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WOM Tip #359: It’s OK to show off products on your blog

Bark & Co., the company behind BarkBox, is pretty good at creating sharable content on their blog The BarkPost. While most of their blog posts are fun, lighthearted stories about dogs, sometimes they show off their products — but only when it makes sense. For example, this 31 Dogs in Mustaches post was inspired by…

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How likely are you to recommend us to a friend?

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” That question may be the most important question you can ask — and the business innovation of the decade. It comes from Fred Reichheld‘s…

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WOM Tip #321: Hide fun stuff for customers to find

A 404 error page can be a frustrating place to land when you find a broken link or a missing page on a company’s site. But if that page makes you smile, maybe it’s not so frustrating after all. Maybe it’s something you would tell a friend about. That’s why some companies have chosen to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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