When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid.

To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a clipboard, but on a subway wall.

WOM Tip #346 Petition

Photo from PSFK.

It’s a simple change to the usual structure, but that’s what makes it more noticeable and more remarkable than every other cause competing for your attention.

Where can you move your word of mouth message to make it stand out?


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