Tag Archives: word of mouth marketing
Blog, WOM Tips March 10, 2014

WOM Tip #346: Rethink where you’re starting word of mouth conversations

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When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid. To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a…

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Blog, WOM Tips March 3, 2014

WOM Tip #396: Be patient with word of mouth

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For one local Applebee’s, talking to the same Facebook fan, Chip Zdarsky, every day probably got annoying. After all, they didn’t know it, but Chip was messing with them — answering mundane Facebook posts like “Full or half sized Grilled Chicken Caesar Salad?” mostly for his own entertainment. But after months of Applebee’s politely responding…

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Blog, WOM Tips February 24, 2014

WOM Tip #344: Your best talkers might be having the worst day

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Everyone knows that traveling during the holidays is terrible. During the day before Thanksgiving, Zappos showed up at one of the worst places to be: baggage claim at an airport. But instead of using the advertising space on the baggage carousel as a billboard, they made it into a Wheel-of-Fortune game. If your bag landed…

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Blog, Videos February 21, 2014

Video: How Sanofi US actively listens for their word of mouth topics

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Pharmaceutical company Sanofi US made a decision five years ago to ditch the usual promotional approach lots of companies fall into in social media. It was a decision to make their patients’ interests first — to talk about stuff that mattered to them, not to the pharma company. That’s why they created The DX, a…

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Blog, WOM Tips February 17, 2014

WOM Tip #390: Make your purchase process more fun

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Most public transportation services have a chocolate problem — everyone’s already heard of them and there’s not much else to talk about. For example, buying a subway ticket is a mundane, daily occurrence for some commuters in Moscow. But to celebrate their country hosting the 2014 Winter Olympics, Moscow’s subway systems installed a machine that…

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Blog, WOM Tips February 10, 2014

WOM Tip #359: It’s OK to show off products on your blog

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Bark & Co., the company behind BarkBox, is pretty good at creating sharable content on their blog The BarkPost. While most of their blog posts are fun, lighthearted stories about dogs, sometimes they show off their products — but only when it makes sense. For example, this 31 Dogs in Mustaches post was inspired by…

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Blog January 30, 2014

How likely are you to recommend us to a friend?

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This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” That question may be the most important question you can ask — and the business innovation of the decade. It comes from Fred Reichheld‘s…

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Blog, WOM Tips January 27, 2014

WOM Tip #321: Hide fun stuff for customers to find

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A 404 error page can be a frustrating place to land when you find a broken link or a missing page on a company’s site. But if that page makes you smile, maybe it’s not so frustrating after all. Maybe it’s something you would tell a friend about. That’s why some companies have chosen to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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