Tag Archives: word of mouth ethics
Blog, Videos December 6, 2013

Video: Andy Sernovitz shares the latest FTC warnings on social media disclosure

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Trust is at the heart of all great social media programs. But too many marketers, focused on short-term goals like traffic or quarterly sales, are willing to put that trust on the line with unethical tactics. They buy some fake reviews, pay for a bunch of promotional blog posts, and disguise ads as content from…

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Blog, Videos January 18, 2013

Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical

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Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…

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Blog, newsletter January 1, 2013

3 ways to teach your team word of mouth ethics

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth ethics isn’t just something for the PR or legal team to handle. At great brands, every employee gets it — from the owner…

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Blog, newsletter October 2, 2012

4 key groups to train on word of mouth ethics

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long…

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Blog, Videos August 17, 2012

Video: 3 big questions all disclosures should answer

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Word of mouth and social media rely on a mutual trust between the marketer and their customers. If people don’t trust you, they won’t share your message, they won’t represent you, and they won’t be willing to recommend you to a friend. And not only is being trustworthy a good marketing idea, it’s the law….

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Blog, Videos July 6, 2012

Video: Andy Sernovitz on how to stay ethical and out of trouble

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Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you. Just as important: It’s the law. Government agencies are enforcing disclosure rules — if bloggers don’t catch you first. It’s up to you to learn…

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Articles, Blog, Downloads June 15, 2012

The Disclosure Best Practices Toolkit

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This comprehensive guide by SocialMedia.org members will help your brand stay safe and ethical.

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Articles, Blog, Downloads April 20, 2012

The Word of Mouth Ethics Checklist

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Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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