Learn to get people talking about your new product:1> Get fans involved before the launch2> Get samples in the hands of talkers3> Get tools for talking to early adopters 1> Get fans involved before the launch People love things they help build, so create ways to get your fans involved in the development phases. Give…
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Are your signs worth photographing?
Take a look at what happens to people who illegally park at the City Cat Doctor here in Chicago. The fine print reads: Violators will be SCRATCHED, NEUTERED, and definitely TOWED! The Lesson: Take a look at your signs, door mats and whatever is on the walls of your waiting room. Are they worth photographing?
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Word of mouth fundraising: This Book Will Be Famous
When Asi of No Man's Blog and Nicky of Monster-Munch wanted to raise money for NSPCC, an organization devoted to ending child abuse, they came up with a unique word of mouth / 6 degrees of separation project entitled, "This Book Will Be Famous" — a handmade book designed to be passed around. Here's Asi's…
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Crunch gets friends and families sweating through word of mouth
Fitness center Crunch took a simple, classic promotion (the free sample) and turned it into a gift members could give away to friends and family: At Crunch, we are out to send some seasonal cheer to you and your loved ones. So, we have enclosed a little Holi-Gram: a two-week guest pass (good through the…
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Creating an email-friendly word of mouth coupon
Email-friendly coupons require a few key components, and DSW nails them with this promotion. 1> It's simple, well designed and easy to forward on. 2> You're explicitly encouraged to share this with your friends. 3> It's a win-win for all participants. If you received this from a friend, you would never question their intentions for…
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Being goofy can spark word of mouth: Burger King’s fragrance
Why would a fast food restaurant release a fragrance? Burger King's new meat-scented "Flame" answers: Because it's fun and people love talking about stuff like this. While it's unlikely that many folks want to smell like a burger, the idea is so outrageous that bottles of the stuff are going to be bought as jokes…
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