Thoughtful personalization makes your customers feel special — and when they feel special, they tell someone about it. But unfortunately, you might not have the bandwidth or resources to make something unique for each of your customers. The good news is that you don’t have to over think some easy personal touches. For example, Morton’s…
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Be ready for slow word of mouth
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Sometimes word of mouth takes a while to travel. Don’t miss this opportunity. By the time you hear about a great new show on…
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WOM Tip #206: Workshops are great for word of mouth
The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…
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Is word of mouth better than advertising?
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. People often wonder whether word of mouth is better than advertising. The…
The card that stays with you
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Add yet another member to the Pow! Astonishing Business Card Club. Embodiment of the Second…
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WOM Tip #130: Be remarkably useful
There are a lot of marketers who think they have to have some elaborate marketing stunt and a viral video to get people to talk about them. But sometimes, it’s not about being outrageous — it’s about being simply useful. For example, did you know that Simplehuman puts a reminder sticker on the second-to-last bag…
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Ski season in summer
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. What better way to celebrate summer than with perhaps the most inspiring ski promo since…
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WOM Tip #189: Great demo videos don’t need great actors
Have you seen this viral demo video from NeverWet? This stuff is so water-repellant that you can spray it inside a cardboard box and turn the box into an ice chest. That’s a remarkable product (and having a remarkable product is the first step to making a fantastic demo video). With over 6.2 million views,…
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