Ski season in summer

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog.

What better way to celebrate summer than with perhaps the most inspiring ski promo since Alberta subway’s “you are the ad” campaign?

This one’s from Irish winter holiday operator DirectSki.com. During the winter months, they placed these die-cut flyers on car windshields overnight. If mother nature cooperated, the next morning’s snowfall or frost converted the slanted glass into slopes, creating countless Pow! moments in parking lots and city streets.

Inspired, brilliant, and effective. Not expensive either. Ah yes, little things indeed mean — and impact — a lot. (Much thanks, Slumlord Amin!)

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About Andy Nulman

President of Just For Laughs, world's biggest comedy organization. Former mobile tech entrepreneur. Wild public speaker. Wilder public dresser. Author. Hockey player. Gym rat. Needs a longer bio.

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