This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. My wife, Kathie, and I traveled to Chicago…
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The niche of things and other stuff
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. When was the last time you went to a conference and…
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WOM Tip #350: Make it as big as a fire truck
When Nest, the makers of a smart thermostat, introduced their friendlier fire alarm, they got a fire truck and let Uber give people rides on it. Why? For one thing, a fire truck is a whole lot bigger than a fire alarm. People watch when fire trucks drive by, kids point, cars move out of…
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WOM Tip #234: Make people ask “Why?”
Lots of fundraisers for charities and non-profits are pretty upfront — 5K fun runs, bake sales, and car washes, for example, aren’t that unusual. But what does it mean if your yard is covered in plastic pink flamingos that weren’t there the night before? One high school used “flocking” to earn money for their after…
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WOM Tip #352: Weird feedback is remarkable feedback
The Standard Hotels, a quirky hotel line across the country, gets some even quirkier feedback from their customers. To make the most of it, they created a calendar with each month representing some of the weirdest comments they’ve gotten from guests in the past. Photo from Cool Hunting. In The Standard Hotels’ “A Year of…