We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran…
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Are your employees starting conversations about your company?
Who are you? I’m Ferg Devins from Molson Coors. That’s the way I introduce myself no matter who I meet. Even when I’m meeting someone I know and haven’t seen for a while — I’m always branding myself with the company name. Why the company? Frankly, I’m not talking about the street corner on Sunday…
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How to inspire word of mouth with customer service
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Rob La Gesse, Rackspace’s Director of Social Media, is one of our amazing…
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Winning customers through word of pen
It’s gratifying to be able to communicate with customers instantaneously. They comment on your blog and you reply. They tweet and you re-tweet. Do they like what you’re offering? Just check the customer reviews. And yet there’s another way to connect with your customers that’s so old and forgotten, it’s young again: sit down and…
How Headsets.com grew from zero to $30 million with word of mouth
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is entrepreneur Mike Faith, whose Headsets.com has grown from…
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How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth
Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…
How Noodles & Company created so much buzz around a new menu item
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Noodles & Company’s Nick Filler is part of our lineup, and he’s going…
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Word of Mouth Tip #60: Give old fans a new reason to talk
All word of mouth conversations need a trigger – something to start the conversation. For your new fans, everything is different and exciting, so they’re surrounded by triggers. But as the newness quickly fades, you need to mix in remarkable moments to give the old-school folks something new to share. By the time you hit…
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