Are your employees starting conversations about your company?

Who are you?

I’m Ferg Devins from Molson Coors.

That’s the way I introduce myself no matter who I meet.

Even when I’m meeting someone I know and haven’t seen for a while — I’m always branding myself with the company name.

Why the company?

Frankly, I’m not talking about the street corner on Sunday while walking the dog (well, maybe — depends on who I bump into).

I’m talking about when I’m having breakfast, lunch, dinner, or socializing while out and about on business.

Perhaps the beer business just takes me to more social occasions, but I think that anyone in their day-to-day business travels can find more opportunities to meet customers, find fans (or earn new ones), and make connections — whether you are on the front line, the back office, or the production line.

We can all contribute positively to the image and engagement of our companies. When the entire company is thinking like this, this can lead to a ton of word of mouth conversations.

Try it on.

Hi I’m YOU and I work for YOUR COMPANY.

You might be surprised by the interest and connections that come from adding that twist to your conversation.

What about you?

As an employee, how do you start conversations about your company?

As an employer, how do you help your staff do it?

About Ferg Devins

Ferg Devins is Chief Public Affairs Officer at Molson Coors in Canada. He's been in the beer business in Canada for 28 years with a huge passion for the community and all things social. He was an early adopter and advocate for Molson Coors in the social space and can be followed @MolsonFerg.

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