How to inspire word of mouth with customer service

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Rob La Gesse, Rackspace’s Director of Social Media, is one of our amazing speakers. He’s teaching our class on how to inspire word of mouth with customer service, and his tips are based on his experience making so many customers fall in love with Rackspace’s fanatical support.

As a preview, we interviewed Rob and asked him for a quick look at how Rackspace does what they do. What we talked about:

  • Why knowing your customers well helps you startle them with simple, amazing experiences.
  • The fundamentals of what it takes to earn true customer love.
  • Why it’s important to have fun with customers.

Listen to Rob’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

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