Tag Archives: WindsorONE

How WindsorONE made an impression on a budget

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. After reading a blog posting by Saul Colt on disruptive marketing, we were inspired to try our own version. The WindsorONE…

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Don’t forget the packaging!

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. Chances are you have attended an industry tradeshow. At these shows you walk around from booth to booth and if you…

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Earn the sale by telling a story worth sharing

It’s often forgotten how the power of story can serve as good word of mouth marketing — and more so than that, how word of mouth can help move the sales process forward and close new business! Think it through… It’s pretty typical for Mike the salesperson to do the ‘ol “show up and throw…

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How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt

WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…

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Case Study: WindsorONE

2:50 — Kurt Vanderah introduces WindsorONE‘s President & CEO, Craig Flynn, Director of Marketing, Brian Bunt, and Design & Brand Strategist, Emily Albinski. 2:51 — Looking forward to some great thoughts!!! 2:52 — Word of Mouth: Fission Formula. (Missed first part – will get it) 53% of a yes decision. Flip The Funnel. Your best customers…

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The word of mouth marketing sales-fission formula

Check out these nuclear stats: 85% of the value of a brand is created by the salesperson, at the field level; 53% of a prospect’s decision to choose you comes from their sales experience. BOOM! How’s that radiation make you feel? Well, hopefully you’re wearing your lead vest, because the lesson should be clear: YOU’RE…

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How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth

Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…

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Case Study: WindsorONE — live from Word of Mouth Supergenius

2:10 — Kurt Vanderah introduces WindsorONE‘s Craig Flynn. Note: There are tomatoes on the chairs for you to throw IF you don’t like the presentation. And bags of spaghetti to throw against your wall. 2:11 — Craig: Throwing Spaghetti against the wall and seeing what sticks. How many people have gotten crushed in the market…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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