[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve probably had a lot of conversations with your friends that start with, “You have to see this video.” People love sharing videos because…
Tag Archives: video
Video: How Kaiser Permanente started amazing word of mouth with video content
If you want to show people how awesome you are instead of just telling them, you might give them a demonstration or a sample to take home. Unfortunately for Kaiser Permanente, you can’t sample healthcare. They had to find another approach to demonstrate their service in a compelling, honest way. That’s when Kaiser Permanente’s Director…
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WOM Tip #195: Teach them something worth sharing
Great content is something people love to talk about and share with their friends. But it doesn’t have to be a viral video or a novel to be noteworthy. If you have some expertise on a topic, you have a great reason to create content — because everyone has something to teach to someone. For…
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WOM Tip #148: Invite your fans to help make your everyday processes more interesting
A lot of companies give money to charities — it’s nice, but not all that unique. But what if you could make your usual corporate giving into something worth talking about? The fact that American Express donates money every year is great, but not necessarily remarkable — it’s the fact that they bring their customers…
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