Tag Archives: video
Blog, Videos April 11, 2014

Video: How UnitedHealth Group meets their customers where conversations are happening

By

One fundamental word of mouth tip: Go where your customers are talking about you. That can mean attending local events, hopping on discussion forums — or if you’re UnitedHealth Group, getting involved on Twitter. But for a regulated industry like healthcare, that’s easier said than done. UnitedHealth Group’s Senior Manager of Communications, Rachel Medina, describes…

Read More Comments Off on Video: How UnitedHealth Group meets their customers where conversations are happening
Blog, Videos February 14, 2014

Video: How Dunkin’ Donuts fuels word of mouth through social media

By

As a Social Media Manager for Dunkin’ Donuts, Jessica Gioglio says fan-centric marketing is a big part of her job. “You spend a lot of time with your fans. You should be inspired by what they share with you and find fun ways to interact with them,” she explains. That’s why putting the spotlight on…

Read More Comments Off on Video: How Dunkin’ Donuts fuels word of mouth through social media
Blog, Videos January 17, 2014

Video: How Keurig uses social media to spark word of mouth

By

Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand. In her presentation at SocialMedia.org’s BlogWell…

Read More Comments Off on Video: How Keurig uses social media to spark word of mouth
Blog, WOM Tips January 13, 2014

WOM Tip #380: Ask your customers to tell a story

By

Everyone knows testimonials are powerful. But not everyone knows which questions to ask customers to get great recommendations — the ones that say much more than, “it was good.” Mercedes-Benz, for example, has lots of fans with plenty of great things to say about their cars, but so does every other luxury car company. So…

Read More 1 Comment
Blog, Videos January 10, 2014

Video: How EMC Corporation helps their employees become better advocates in social media

By

Repeatable word of mouth topics are simple and focused. Try to put too many ideas out there and your message will get lost. That was the lesson EMC Corporation learned when they realized they had too many social media accounts sharing too many different messages. EMC Corporation Senior Social Media Manager Thom Lytle says it…

Read More 1 Comment
Blog January 8, 2014

Beloved companies deliberately build a culture of belief

By

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies believe their customers. It’s the intent and motivation — the “what” and “why” behind decisions that bond…

Read More Comments Off on Beloved companies deliberately build a culture of belief
Blog, Videos November 8, 2013

Video: How Xerox relies on content to become more than just a copier company

By

You probably imagine scanners and copy machines when you think of Xerox. But did you know that they’re also a business services company? One of their biggest services: Healthcare. In fact, they’re involved with over 700 hospitals all over the country and among the top 20 managed healthcare plans. So how does Xerox help spread…

Read More Comments Off on Video: How Xerox relies on content to become more than just a copier company
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More