Tag Archives: Todd Blecher

Video: How Boeing makes fans a part of the family, presented by Todd Blecher

Making your fans feel like they are a part of a family gives them something to talk about. But, how do you help your fans feel like they are a part of something larger? In the video below, Boeing’s Todd Blecher explains how they’re able to do it by finding ways to show fans and…

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Case Study: Boeing

4:30 — Erin McDaniel introduces Boeing‘s Communications/Social Media Director, Todd Blecher. 4:31 — 4:32 — “Why is Boeing using social media”? 4:33 — We are using it to raise brand awareness. 4:34 — “Text from Hillary” is based on a photo taken on a Boeing C-17. 4:35 — The founders road the wave of popularity…

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How Boeing finds and builds on existing buzz to create fantastic word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Boeing’s Todd Blecher is part of this great lineup, and he’ll be presenting…

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How Boeing focuses on storytelling to make online content more interesting — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…

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Boeing: Obi-Wan and Boeing — Live from BlogWell

1:30 — Kurt Vanderah introduces Boeing’s Communications Director, Todd Blecher. Todd will talk about Boeing online communication approach and its evolution: Obi-Wan and Boeing. 1:36 — Todd offers a give away to the audience” “You must do what you feel is right, of course” belongs to what context of Star Wars, Epidose IV?  Person in…

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We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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