How Boeing finds and builds on existing buzz to create fantastic word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Boeing’s Todd Blecher is part of this great lineup, and he’ll be presenting a case study on how they find existing conversations they can join to amplify their word of mouth. As a preview, Todd shared an overview of his case study as well as a few tips on how they do it.

What he covered:

  • How Boeing looks at word of mouth differently – and instead of trying to initiate buzz, focuses on opportunities to ride existing waves.
  • Why it all starts with great listening.
  • How real-time response is important to building on buzz and keeping it moving.
  • What makes Bruce Springsteen a great word of mouth marketer.

Listen to Todd’s interview:

Learn more and register for the Word of Mouth Crash Course: Click here

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