Tag Archives: talkers
Case Studies June 18, 2009

JetBlue invites a bunch of talkers to check out their new flights

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To create buzz for their new routes from New York and Boston to L.A., JetBlue invited a bunch of YouTube celebrities to document a flight — sharing videos and tweets from a plane with wireless internet access. JetBlue’s only requests were that the bloggers disclose their relationship with the airline in whatever videos they produced…

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newsletter May 5, 2009

Issue #130: How to rally your fans

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Rally your talkers to energize them and revive their excitement for you. Here’s a few opportunities to…

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newsletter April 28, 2009

Issue #129: 3 tests for your word of mouth topic

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Before you run with your new topic, you can use these simple methods to test it: 1>…

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Case Studies April 27, 2009

How a software maker included a bunch of tools for talking right in the box

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Music production software maker Ableton gave their fans a bunch of reasons to talk with their latest release, Ableton Live 8. Already with a strong community of enthusiasts, Ableton included a bunch of tools for talking right in the box: Lots of stickers with suggestions on where to put them (i.e. different sizes for laptops and cell…

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newsletter April 21, 2009

Issue #128: How to thank your talkers

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] By getting good at making your talkers feel appreciated and recognized, you’ll find they talk about you…

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newsletter April 14, 2009

Issue #127: Help your employees become talkers

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some of your best potential talkers are on your payroll. Help them spread the word with these…

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Case Studies April 13, 2009

Creating word of mouth by targeting a small group of big talkers

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To create buzz for Gwen Stefani’s new fragrance line, “Harajuku Lovers,” Matchstick — a Canadian-based word of mouth agency — reached out to 50 influential female fashion, beauty, and lifestyle bloggers in Canada and sent each of them a Harajuku Lovers Fragrance Kit filled with samples and giveaways. The bloggers responded with a bunch of…

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newsletter April 7, 2009

Issue #126: What to feed your talkers

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Every once in a while, your talkers need a little something to keep them going. Try feeding them frequent servings of the following: 1> Detailed data 2> Progress reports 3> Company news 1> Detailed data Share all the geeky technical data and product manuals with your talkers. You’ll be surprised at how much of what…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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