[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Anytime someone is willing to recommend you to a friend, you’re doing something right. But when creating…
Tag Archives: talkers
Word of Mouth Tip #15: Talk to the people who talk to your customers
Your best talkers aren’t always your customers — rather, it’s often the people who talk to those customers. When looking for your next group of talkers, think teachers, doctors, industry analysts, journalists, neighbors, barbers — anyone who has regular contact with your customers. How a word of mouth supergenius does it: Each month during the…
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Gap finds their talkers on the trading floor
When brainstorming groups of talkers, it’s important to think beyond the people who buy your stuff. Ferrari’s biggest talkers, for example, aren’t expensive car buyers, they’re the 15-year-old kids with posters on the wall. Your best talkers may be local cab drivers, waiters at area restaurants, or bellhops. Gap got it right when they reached out to NYSE…
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