This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. In our rush to scale social and plug it into…
Tag Archives: Spike Jones
The passion conversation
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Movements aren’t about the product conversation, they’re about the passion…
It’s your thing
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. We all have it. That “thing” that people know us…
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In praise of the surprise and delight
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’m a huge proponent of the good ol’ marketing tactic…
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WOM Tip #116: Support the fans who support you
True love only works when it goes both ways. It’s true in life and it’s true in marketing. Show fans you’re grateful for them. Find ways to pay them back for their love and support. Maybe it’s a super-special discount, exclusive access, or a fantastic surprise. For inspiration, check out this great video Honda put…
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Spike Jones: How to create a fan community
10:15 — Cale Johnson introduces WCG‘s Group Director of Engagement, Spike Jones. 10:16 — 10:16 — 10:17 — Austin is the greatest place on earth. 10:18 — Community – The most misunderstood word on the internet. 10:19 — Just because you throw up a site or get some likes on Facebook doesn’t mean you have…
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How to build a fan community
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran…
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