A fan community can be an incredible force for spreading love for your brand. When you bring people who genuinely love your product together, amazing things happen. In this class, word of mouth marketing pro Spike Jones sums up the key steps for building long-term, sustainable word of mouth communities. He gives advice on who…
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How to create a fan community, presented by Spike Jones
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Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces Fleishman-Hillard’s Spike Jones. 9:36 — Let’s talk a little about this shiny object called social media. 9:37 — Social media is both online and offline. But word of mouth is what we’re here to talk about. 9:37 — WOM is the parent of social media. Social media is only a…
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Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Kurt Vanderah introduces Spike Jones, Brains On Fire‘s Firestarter. 9:37 — Spike shows a clip of a woman singing a Fiskars carol. 9:39 — It’s about people, not technology. 9:40 — Brains on Fire creates movements as opposed to campaigns, something that lasts forever, not for just a moment. Movements are a volume…
