Tag Archives: leadership

Five competencies = engine for growth

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Here are the five customer experience competencies that will create a reliable customer experience across the organization and…

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Download the first chapter of Simon Sinek’s “Leaders Eat Last”

Great leaders are great empathizers according to Simon Sinek, TEDx speaker and author of Start with Why: How Great Leaders Inspire Everyone to Take Action. In this first chapter from his new book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, Simon tells the story of a heroic pilot who saved the…

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The 5 ingredients of community glue

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” It may seem trite to have a list of ingredients. We’re talking about high-functioning communities here, not a sponge cake. But over and over, the same motivations, techniques and principles emerged as I talked to members…

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What is a community?

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” I keep being asked this question. Not surprising really, since I go on about community a lot. And perhaps not surprising because it’s one of those culturally familiar, but rarely examined ideas like fairness, or even…

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4 key groups to train on word of mouth ethics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long…

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Steve Farber on “The Radical Leap: Re-Energized”

1:30 — Erin McDaniel introduces Steve Farber, author of The Radical Leap Re-Energized: Doing What You Love in the Service of People Who Love What You Do. 1:31 — 1:32 –The study of creating cultures of leadership. 1:33 — The key element that separates an extreme leader from the rest is heart. 1:35 — Do…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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