9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…
Tag Archives: Jake McKee
Jake McKee: How to work with influential talkers
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How to work with influential talkers
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Jake McKee, Co-Founder and Chief Innovation Officer at Ant’s Eye View, is part…
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Video: How to work with influential talkers
Ant’s Eye View’s Jake McKee walks us through how to identify, reach out to, and inspire influencers to talk about you.
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Word of Mouth Tip #88: Embrace your strange, crazy, and weird fans
While it may be difficult to imagine for some, a group of super-dedicated, enthusiastic, and non-traditional fans can be overwhelming for a brand. It happens when a group of fans emerge from an audience well outside of what you thought was your target market, or perhaps when folks become really attached to your mascot, or…
Case Study: LEGO — live from Word of Mouth Supergenius
2:20 — Bergen Anderson introduces Ant’s Eye View‘s Jake McKee.2:23 — Jake McKee says, “a powerful global conversation has started.” 2:24 — “Inside Fort Business” nothing gets in, and nothing gets out unless it’s dead. In 1999 the majority of LEGO’s business came from Christmas, and the week before Christmas–LEGO used to rely on their…
How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Chief Strategy Officer and Ant Wrangler at Ant’s Eye View, Jake McKee. Here Jake shares a few tips on connecting fans based…
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