It’s often forgotten how the power of story can serve as good word of mouth marketing — and more so than that, how word of mouth can help move the sales process forward and close new business! Think it through… It’s pretty typical for Mike the salesperson to do the ‘ol “show up and throw…
Tag Archives: Craig Flynn
Earn the sale by telling a story worth sharing
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How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt
WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…
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Case Study: WindsorONE
2:50 — Kurt Vanderah introduces WindsorONE‘s President & CEO, Craig Flynn, Director of Marketing, Brian Bunt, and Design & Brand Strategist, Emily Albinski. 2:51 — Looking forward to some great thoughts!!! 2:52 — Word of Mouth: Fission Formula. (Missed first part – will get it) 53% of a yes decision. Flip The Funnel. Your best customers…
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The word of mouth marketing sales-fission formula
Check out these nuclear stats: 85% of the value of a brand is created by the salesperson, at the field level; 53% of a prospect’s decision to choose you comes from their sales experience. BOOM! How’s that radiation make you feel? Well, hopefully you’re wearing your lead vest, because the lesson should be clear: YOU’RE…
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How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth
Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…
Word of Mouth Tip #107: Introduce your customers to the neighborhood
Home construction can be a pain for everyone in the neighborhood. Drills, traffic, heavy machinery, flying shrapnel – it’s all part of it. Nobody gets excited to see a builder show up at a vacant lot next door. But they might if it’s Hawkins Construction and the architects at Rizzo Associates. That’s because they send…
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