WOM Tip #181: Point out the little details that make you different

If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company different, they’re also the things that your fans love to talk about.

The problem is that sometimes not everyone knows about it. So tell them.

Word of mouth marketing agency Fizz has some funky hold music with a pretty cool story behind it. But you wouldn’t know unless you called them, they put you on hold, and you got curious enough to ask. So they tell everyone about it on their website. They even added the audio.

What little buzzworthy detail are your fans missing? How can you let everyone know about it?

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