If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company different, they’re also the things that your fans love to talk about. The problem is that sometimes not everyone knows about…
Tag Archives: buzzworthy
WOM Tip #181: Point out the little details that make you different
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WOM Tip #180: If you’re going to have rules, make them worth talking about
We all have to have rules, but is anyone talking about yours? If your rules are unavoidable and are leaving people grumpy, look for ways to make them interesting, fun, and buzzworthy. That’s what ad agency Partners + Napier did with their reserved parking spot signs by using passive aggressive sarcasm instead of the usual…
John Moore: How to create buzzworthy topics
9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore. 9:36 — John Moore gets his marketing background from Starbucks and Wholefoods. 9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing. 9:40– People talk because they have something interesting to talk about….
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