This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Too often in our daily lives, it feels as if businesses hold all the cards. As employees, we are penned in…
Tag Archives: brand loyalty
Why a culture of belief is crucial to customer loyalty
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Excerpt from “Brains on Fire”
The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.
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Video: Mike Faith explains how Headsets.com took risks that got people talking
Boring stuff doesn’t start conversations. But risky, unexpected, and surprising? Now we’re talking. If it pushes the edge, it could be great word of mouth marketing. What wacky stunt have you been too afraid to try? Is it unique, repeatable, or topical? Would it have more people laughing than shaking their heads? In the video…
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The Captain and the Fork
This is a guest post from Todd Alexander, Brand Evangelist and EVP for Kreber. I was boarding my flight from New Orleans to Chicago today on flight #1068. While I was in the jetway, I saw the Southwest Airlines Captain (Paul) leaving the plane for the terminal during his 40 minute layover. I figured he had…
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How Maker’s Mark is Turning Customers into Lifelong Brand Ambassadors, presented by Todd Spencer
Maker’s Mark’s ambassador program is one of the most incredible fan clubs of all time, boasting hundreds of thousands of loyal members. In this video, you’ll learn about the word of mouth principles that drive the legendary program, how it’s all run, the unique perks of the membership, and most importantly — what motivates the…
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Case Study: Maker’s Mark
2:10 — Erin McDaniel introduces Doe-Anderson‘s President and CEO, Todd Spencer 2:11 — 2:12 — Bill Samuels, Sr. was the inventor of Maker’s Mark. 2:14 — “Anything that can be said about a good whiskey has already been said about a bad whiskey.” 2:15 — In the beginning the market demographic we focused on are…
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