All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about. And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread. In the video below, Brand Autopsy’s John…
Tag Archives: Brand Autopsy
John Moore: How to create buzzworthy topics
9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore. 9:36 — John Moore gets his marketing background from Starbucks and Wholefoods. 9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing. 9:40– People talk because they have something interesting to talk about….
Read More
Comments Off on John Moore: How to create buzzworthy topics
How to create buzzworthy topics — live with WOMMA’s John Moore
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
Read More
Comments Off on How to create buzzworthy topics — live with WOMMA’s John Moore
11 ways a burger company gets people talking
From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways. He highlights 11 ways the company gets people talking about them, including: The theater involved in making…
Read More
Comments Off on 11 ways a burger company gets people talking
